Richfield Water
City of Richfield Water Resources
Problem: “Utilities are dull, and most Richfield residents aren’t aware how unique their city water services are.”
Strategy: Add an element of fun to the city’s distinctive branding so residents notice, appreciate and are educated about local water services.
Result: Implementation is in progress. Our objective is to instill the brand into diverse communications across multiple venues for a consistent, memorable identity.
Strategy, name and identity, content creation, public awareness and marketing tools
