Sweet Streets
City of Richfield Public Works
AWARD WINNER: APWA Exceptional Performance
Award/Journalism
Problem: “An expensive and inconvenient mill and overlay road project is about to start, and residents will not be happy.”
Strategy: Gather all roadwork projects under the umbrella name Sweet Streets® and hinge communications on a positive and civic pride-building message of the unique perks of life in the city of Richfield.
Result: The City built support for its infrastructure needs, communicated effectively, and fabricated high quality roads.
Strategy, name and identity, content creation, public awareness, website, marketing tools, event materials, interviewing and storytelling, video story direction and production
